Marketing objectives, market research, segmentation and positioning, demand and elasticity, and the 4Ps/7Ps of the marketing mix.
Marketing and its objectives
Marketing is the management process of identifying, anticipating and satisfying customer needs profitably. Marketing objectives (e.g. raise market share or sales) must support corporate objectives.
Market share = (firm's sales ÷ total market sales) × 100. Market growth = the % change in the size of the whole market.
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