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Edexcel ·Business·Cambridge AS & A Level Business

Motivation Theories

16 min read

Why motivation matters, the main content and process theories (Taylor, Maslow, Herzberg, Mayo, McClelland, Vroom), and financial and non-financial motivators.

Why motivation matters

Motivation is the internal drive to achieve a goal. A motivated workforce is more productive, produces higher quality, has lower absenteeism and labour turnover, and offers better customer service — all of which support business objectives.

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