Business aims and objectives, how they change, and stakeholders and their interests.
Aims and objectives
An aim is a long-term goal; objectives are specific, measurable targets to achieve it. Common objectives: survival, profit, growth, market share, customer satisfaction and social aims. Start-ups usually prioritise survival; established firms target growth or profit. SMART objectives are Specific, Measurable, Achievable, Realistic, Time-bound.
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