Entrepreneurs, business objectives, types of ownership, limited liability and stakeholders.
Market research, segmentation, and the marketing mix (the 4Ps).
Methods of production, productivity and capacity, and quality.
Sources of finance, cash flow versus profit, and cash-flow forecasting.
Costs, contribution, the break-even point and the margin of safety.
Organisational structure, recruitment, and motivation.
Economic factors, competition, and ethical and environmental influences on business.
Organic and inorganic growth, economies of scale, and multinationals.