Financial and non-financial motivation, and Maslow's and Herzberg's theories.
Why Motivation Matters
Motivation is the desire or drive that makes people put effort into their work. A motivated workforce is one of a business's most valuable assets, because the effort people choose to give cannot simply be bought — it has to be encouraged.
When employees are well motivated, a business tends to benefit in three main ways:
Poor motivation has the opposite effect: high absenteeism, frequent strikes or disputes, careless work, and the loss of skilled staff to competitors.
Key terms
Motivation — the reasons why people choose to work and the effort they put in.
Labour turnover — the rate at which employees leave a business and are replaced, usually shown as a percentage per year.
Productivity — output per worker over a period of time.
Financial Methods of Motivation
Financial methods reward employees with money or money's worth. They are especially powerful for staff whose main need is income, but money alone does not always keep people motivated for long.
| Method | How it works | Best suited to |
|---|---|---|
| Wages | Payment based on hours worked (time rate), often paid weekly | Manual and hourly-paid jobs |
| Salary | A fixed annual amount paid in equal monthly instalments | Managerial and office roles |
| Piece rate | Payment per unit produced | Production work where output is easy to count |
| Commission | A percentage of the sales value an employee generates | Sales staff |
| Bonus | An extra lump-sum payment for hitting a target | Most roles, often at year end |
| Profit sharing | Employees receive a share of the firm's profits | Whole-company schemes |
| Fringe benefits |
Piece rate can raise output quickly, but workers may rush and let quality fall. Commission drives sales staff hard, though income can feel insecure if it is the only pay. Profit sharing and fringe benefits (sometimes called "perks") help workers feel valued and loyal to the business.
Watch out
Students often confuse a wage with a salary. Remember: a wage is usually paid weekly and linked to hours worked, while a salary is a fixed yearly figure paid in monthly amounts and not directly tied to hours.
Non-Financial Methods of Motivation
Non-financial methods motivate without extra pay. They often work because they meet people's needs for interest, respect and belonging.
Real world
Many supermarkets use "employee of the month" schemes. The reward is often just a certificate and a parking space, yet recognition like this can lift morale across a whole store — a clear example of a powerful but cheap non-financial method.
Motivation Theories at IGCSE Level
#### Maslow's Hierarchy of Needs
Abraham Maslow argued that people have five levels of need, and that they are motivated to satisfy the lowest unmet level first. Only once a level is met does the next one become a motivator.
The five levels, and how a business can meet each one, are:
- Physiological needs — basic survival; met by paying a fair wage so workers can afford food and shelter.
- Safety needs — security; met through a safe workplace and secure, permanent contracts.
- Social needs — belonging; met by teamworking and encouraging good relationships.
- Esteem needs — respect and status; met through praise, recognition and promotion.
- Self-actualisation — reaching one's full potential; met by giving challenging work and the chance to develop.
The key lesson for managers is that a pay rise will not motivate someone whose real unmet need is, say, recognition. Different employees may be at different levels.
#### Herzberg's Two-Factor Theory
Frederick Herzberg divided the things at work into two groups:
Herzberg's advice is that managers must first get the hygiene factors right, then use motivators (such as job enrichment) to drive real effort.
Key terms
Hygiene factors — features of a job that cause dissatisfaction if they are poor, but do not motivate when improved.
Motivators — features such as recognition and responsibility that actively increase effort and satisfaction.
#### A Brief Mention of Taylor
F. W. Taylor took a much simpler view. His theory of scientific management assumed that workers are mainly motivated by money, so paying them by results — for example through piece rate — would get the most output. Taylor's ideas raised productivity but treated people as machines and ignored their social and esteem needs, which is why later thinkers like Maslow and Herzberg challenged him.
How Managers Use These Ideas
Good managers blend financial and non-financial methods and choose them to suit their staff:
Exam tip
In a "discuss" or "evaluate" question, do not just list methods. Link them to a theory (e.g. "praise meets Maslow's esteem needs") and explain the benefit to the business — higher productivity, lower turnover, better quality — to reach the top marks.
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