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Edexcel IGCSE·Business·Edexcel IGCSE Business

Motivation at Work

6 min read

Financial and non-financial motivation, and Maslow's and Herzberg's theories.

Why Motivation Matters

Motivation is the desire or drive that makes people put effort into their work. A motivated workforce is one of a business's most valuable assets, because the effort people choose to give cannot simply be bought — it has to be encouraged.

When employees are well motivated, a business tends to benefit in three main ways:

    Higher productivity — motivated workers produce more output per hour, lowering the average cost of each unit.
    Better retention — happy employees are less likely to leave, so labour turnover falls and the business saves on recruitment and training costs.
    Improved quality — staff who care about their work make fewer mistakes, leading to better products and fewer customer complaints.

Poor motivation has the opposite effect: high absenteeism, frequent strikes or disputes, careless work, and the loss of skilled staff to competitors.

Key terms

Motivation — the reasons why people choose to work and the effort they put in.

Labour turnover — the rate at which employees leave a business and are replaced, usually shown as a percentage per year.

Productivity — output per worker over a period of time.

Financial Methods of Motivation

Financial methods reward employees with money or money's worth. They are especially powerful for staff whose main need is income, but money alone does not always keep people motivated for long.

MethodHow it worksBest suited to
WagesPayment based on hours worked (time rate), often paid weeklyManual and hourly-paid jobs
SalaryA fixed annual amount paid in equal monthly instalmentsManagerial and office roles
Piece ratePayment per unit producedProduction work where output is easy to count
CommissionA percentage of the sales value an employee generatesSales staff
BonusAn extra lump-sum payment for hitting a targetMost roles, often at year end
Profit sharingEmployees receive a share of the firm's profitsWhole-company schemes
Fringe benefits

Piece rate can raise output quickly, but workers may rush and let quality fall. Commission drives sales staff hard, though income can feel insecure if it is the only pay. Profit sharing and fringe benefits (sometimes called "perks") help workers feel valued and loyal to the business.

Watch out

Students often confuse a wage with a salary. Remember: a wage is usually paid weekly and linked to hours worked, while a salary is a fixed yearly figure paid in monthly amounts and not directly tied to hours.

Motivation Financial Non-financial Wages & salaries Piece rate, commission Bonus, profit sharing Fringe benefits Job rotation & enrichment Teamworking Praise & promotion Good working conditions
Two routes to motivation — financial and non-financial methods

Non-Financial Methods of Motivation

Non-financial methods motivate without extra pay. They often work because they meet people's needs for interest, respect and belonging.

    Job rotation — moving workers between tasks to reduce boredom and build a wider range of skills.
    Job enrichment — giving employees more challenging, responsible work so the job itself feels rewarding.
    Teamworking — organising staff into teams so they enjoy social contact and shared responsibility.
    Praise and recognition — thanking staff and acknowledging good work publicly, which costs nothing but means a great deal.
    Promotion — offering the chance to move up to a more senior, better-paid role, giving workers something to aim for.
    Good working conditions — safe, clean, pleasant surroundings and reasonable hours that show the business cares.

Real world

Many supermarkets use "employee of the month" schemes. The reward is often just a certificate and a parking space, yet recognition like this can lift morale across a whole store — a clear example of a powerful but cheap non-financial method.

Motivation Theories at IGCSE Level

#### Maslow's Hierarchy of Needs

Abraham Maslow argued that people have five levels of need, and that they are motivated to satisfy the lowest unmet level first. Only once a level is met does the next one become a motivator.

Self-actualisation Esteem needs Social needs Safety needs Physiological needs higher needs basic needs
Maslow's hierarchy of needs — five levels from basic to self-fulfilment

The five levels, and how a business can meet each one, are:

  1. Physiological needs — basic survival; met by paying a fair wage so workers can afford food and shelter.
  2. Safety needs — security; met through a safe workplace and secure, permanent contracts.
  3. Social needs — belonging; met by teamworking and encouraging good relationships.
  4. Esteem needs — respect and status; met through praise, recognition and promotion.
  5. Self-actualisation — reaching one's full potential; met by giving challenging work and the chance to develop.

The key lesson for managers is that a pay rise will not motivate someone whose real unmet need is, say, recognition. Different employees may be at different levels.

#### Herzberg's Two-Factor Theory

Frederick Herzberg divided the things at work into two groups:

    Hygiene factors — things like pay, working conditions, company rules and job security. If these are poor, people become dissatisfied; but improving them only removes dissatisfaction — it does not actively motivate.
    Motivators — things like achievement, recognition, responsibility and interesting work. These are what genuinely motivate people to give extra effort.

Herzberg's advice is that managers must first get the hygiene factors right, then use motivators (such as job enrichment) to drive real effort.

Key terms

Hygiene factors — features of a job that cause dissatisfaction if they are poor, but do not motivate when improved.

Motivators — features such as recognition and responsibility that actively increase effort and satisfaction.

#### A Brief Mention of Taylor

F. W. Taylor took a much simpler view. His theory of scientific management assumed that workers are mainly motivated by money, so paying them by results — for example through piece rate — would get the most output. Taylor's ideas raised productivity but treated people as machines and ignored their social and esteem needs, which is why later thinkers like Maslow and Herzberg challenged him.

How Managers Use These Ideas

Good managers blend financial and non-financial methods and choose them to suit their staff:

    Use financial rewards (fair pay, bonuses, profit sharing) to satisfy Maslow's lower needs and Herzberg's hygiene factors.
    Use non-financial methods (enrichment, teamworking, praise, promotion) to meet higher needs and provide Herzberg's motivators.
    Match the method to the person — recognising that what motivates one worker may do nothing for another.

Exam tip

In a "discuss" or "evaluate" question, do not just list methods. Link them to a theory (e.g. "praise meets Maslow's esteem needs") and explain the benefit to the business — higher productivity, lower turnover, better quality — to reach the top marks.

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