Entrepreneurs, types of business ownership, limited liability, stakeholders and business objectives.
Market research, segmentation and targeting, and the marketing mix (the 4Ps).
Methods of production, productivity and capacity, quality management, and economies of scale.
Sources of finance, the difference between cash flow and profit, and cash-flow forecasting.
Fixed and variable costs, contribution, the break-even point, the margin of safety and profit.
Organisational structure, recruitment, motivation theories and leadership styles.
PESTLE analysis, competition and how external factors beyond the firm's control affect business decisions.
Organic and inorganic growth, economies and diseconomies of scale, multinationals and globalisation.